A Comprehensive Guide to The Row Bags and the Collection
Almost every one of the luxury handbags declare who made them before you have taken in the shape. Refusing that is what The Row chose instead, and that decision alone underwrites the way its leather goods are designed, priced and resold. Mary-Kate and Ashley Olsen opened the brand in 2006, lifting the name from Savile Row in London, the street that gave tailoring its vocabulary of restraint. The base is in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Boutiques under the brand’s own name trade in Los Angeles, New York, London, Paris and Amagansett, and everything else is routed through the brand’s own webstore and a short list of stockists. This row bags overview takes in the families that actually matter, the specifications that set apart them, and what each costs. Because the brand issues no official list of prices, every number below should be read as a market price observed in 2026 rather than an official price.
How to Recognise a The Row Bag Without a Logo
Recognition is built on silhouette, proportion and construction, since there is no exterior logo plaque and no monogram on anything in the range. Check low on the side for a small, discreet exterior stamp that sinks into the leather rather than breaking its surface, and look for a second stamp on the interior. Hardware is palladium-plated and finished matte or brushed, so it absorbs light rather than flashing it back at you. Where most houses would print a logo jacquard, you find nappa, lambskin, calfskin or cotton herringbone, since linings are treated as materials in their own right. The same instinct that governs the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution to the bags. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages record Made in Italy.
- Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
- Matte or brushed palladium-plated metalwork in place of high-polish gold tone
- Interiors lined in nappa, lambskin, calfskin or cotton herringbone
- One discreet exterior stamp set low on laurentbags.com/shoulder-bags the side and a second, crisp one inside
The Margaux Family: What Is What, and Why Buying It Is Hard
Most people call up the Margaux first, and it is equally the hardest part of the collection to shop at present. At an observed $3,650, the Soft Margaux 10 pairs 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. An interior toggle does the fastening, belted side gussets run down each side, protective metal feet sit beneath and the shoulder strap detaches. Step up to the Soft Margaux 12 at $4,350 and the construction carries over, with 12 x 9 x 7.5 inches and a zip pocket added. Different again is the Margaux Shoulder 12 at $4,900, which pairs a lambskin lining and elongated tubular handles with the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 can be found in leather and canvas at Selfridges, and a Soft Margaux 15 circulates as well, but no reliable retail price is attached to either. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
More than anything else, the Park family does the heavy lifting and is usually the first purchase. The N/S Park Tote goes Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the range within a size reflects material and finish rather than capacity. Elsewhere in the family, the Park Tote is $1,450 to $1,620 in Small and Medium, the Park Tote Three $1,750 to $2,400 and the XL Park Tote $2,490. The cost of a The Row tote bag climb steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Across the top handles, suede bites hardest: India 10.00 sits at $3,850 in leather against $5,370 in suede, while Agnes 15 goes $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Around them, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho occupies the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles climb through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, a spread as wide as the totes.
Small Bags, Clutches and the Entry Tier
There is no cost-cutting at the bottom of the range: the most affordable row handbags are smaller problems solved with the same care as the expensive ones. The 90’s Bag comes in at $1,090 and has grown into the collection’s quiet cult object, whereas the Half Moon is observed at $1,390, with a leather variant recorded at $1,690 at one stockist. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. How much construction goes into the cheaper end shows best in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all sit below it. Overhead come the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Price Bands at a Glance
The collection falls into three bands that are good enough to shop by, and they work across every category. Most buyers meet the brand in the entry band, roughly $590 to $1,500. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. Roughly $3,600 to $6,900 defines the top band, which contains the Margaux family, the India and Agnes top handles and the Marlo totes. One rule runs through all three, since suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Price band | Range observed in 2026 | Typical bags |
|---|---|---|
| Entry tier | $590 to $1,500 | Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390 |
| Mid range | $1,550 to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| Top tier | $3,600–$6,900 | Marco Bag $6,900, Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900 |
Archive Models You Will Only See on Resale
You read the secondary market differently once you know the bags no longer sold new, and much of the label’s reputation rests on them. Head the list with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets, at approximately 9 x 12.5 x 5.25 inches. Also doing the rounds are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Resale, Authentication and Everyday Care
The resale picture is stronger than most, though it should be read as observed market behaviour rather than investment advice. 97 percent brand-level value retention is what the Rebag CLAIR 2025 report recorded The Row, taking it into the report’s unicorn tier of 85 percent and above for the first time and leaving only Telfar, Hermes and Goyard ahead. The strongest individual result was the N/S Park Tote at 146 percent, with the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent, all ahead of the brand-level number. Canvas, nylon, sisal and seasonal-colour pieces routinely discount, so the strength belongs to black and neutral calfskin in the signature shapes rather than the line as a whole. Since the brand operates no public authenticity coding, anyone searching for The Row for sale second hand must judge by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Work from the material, because no brand-issued care protocol exists: soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.
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